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How to get in touch with Google Algorithm Update?

How to get in touch with Google Algorithm Update?

How to get in touch with Google Algorithm Update?

Keeping updated on Google's Algorithm is one of the most essential parts of staying on top of Search engine result pages ( SERP). Google makes a lot of updates to the search algorithm from time to time. While some updates are minor and can not be noticeable in case of major changes, there will be an earthquake in SERP that makes pages up and down. For an SEO person,  it is important to be updated. In this blog, we will discuss how we can be updated on new changes in algorithms. 

 

Google Search Center is a portal where we can read core updated news from Google it is an official portal of Google. However, Google also has some trustworthy portals where we can read about it and they are Helpful Content, Hidden Gems, and Page Experience. It is most important to be updated on the core algorithm because if you are in 1st position in one year if there is a change in the algorithm your rank will be in 2nd, or 3rd position or may not be because of the Google priorities shifted.

Google Broad Core Algorithm Update

Google changed its Algorithm to make a good balance for the website to reach 1st in SERP and control black hat and gray hat activities. There have been so many major changes in the past by Google; some are Panda, Hummingbird, Penguin, and many more. Although, there are no longer changes in the core algorithm after animal (boo). All the updates are not updated with any warning to the user, according to Google the goal to do it is to deliver “useful and dependable results" to searchers.

Things to know that, core updates don’t change in one night it takes some time and more than even 2-3 weeks. When it changes the page in 1st position which is in relax mode should be in an alert position. 

Google Algorithm updates

When responding to a search query, Google can't possibly go through one and one web page by hand. Instead, they use an algorithm to provide the best result since form 2011AD. Google has updated many algorithms from 2011 to now which directly impact SEO and create a tsunami

 in this industry ocean.

  • Panda (February 2011): This was introduced to target thin sites and low-quality content 
  • Penguin (April 2012): The goal is to focus on reducing web spam and penalize those sites using manipulative link schemes.
  • Hummingbird (August 2013): It focuses on improving understanding of search queries, emphasizing natural language and semantic search form users.
  • Pigeon (July 2014): It was designed by Aiming of improving local search results, and enhancing location and distance ranking parameters.
  • Mobilegeddon (April 2015): It was aimed to Prioritize mobile-friendly websites in mobile search results.
  • RankBrain (October 2015): It was launched to Introduce machine learning to better understand search queries and provide more relevant results for users.
  • Possum (September 2016): It was introduced to Enhance local search results, increasing the variety of results based on the searcher's location.

How to Respond to Changes in the Google Algorithm

When Google algorithm changes your keyword ranking will be directly impacted, this can be either a positive, negative, specific, broad, or minimal for your keyword. However, it is very important to note that Google's ultimate goal is to enhance how they evaluate and rank web content. This a reminder that core updates are not always terrible after a core update those pages that are in performance do better, so remember that update will come to make our plan better.

How to react when Google Algorithm Change 

Here are some steps to do while the Google algorithm comes with new version:

  1. Check whether your keyword ranking has moved or not. 
  2. If your ranking moved in a negative direction then fix it with new updates. If your rank moved up as compared to before then hurray!
  3. Audit your website for more information.
  4. Review your content if need to add then add.
  5. Analysis final and post it again

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